Ethical Policy

Our ethical standards:

Only 100% Organic cotton is used in our Tshirts. The entire production process is controlled and certified in accordance with the latest version of Global Organic Standard (GOTS) . All products are labelled as Organic. 100% of the production undergoes annual audits to comply with the Fair Wear Foundation (FWF) Code of Labour Practices in accordance with the International Labour Organisation’s conventions.

The factories our suppliers use operate under the Fair Wear Foundation code – “We all have a right to a safe and healthy work environment, a living wage, a legally binding contract. We all have a right to be free from discrimination and harassment, to join – or not to join – a labour union, to choose our work freely. We all have a right to fair and reasonable working hours. And our children have a right to go to school”

•           No use of child labour

•           No use of forced labour

•           Safe and healthy working conditions

•           Legal labour contracts

•           Payment of living wage

•           Freedom of association and the right to collective bargaining

•           No discrimination against employees

•           No excessive hours of work

We recognise that garment manufacturing is one of the most environmentally damaging and harmful industrial sectors on the planet. That’s why we only work with suppliers that make decisive and often pioneering steps towards addressing the many negative impacts. Starting with the sourcing of raw materials and choosing only 100% certified organic cotton in our range. All the fabrics are dyed with GOTS approved chemicals, certified to OekoTex 100 Class I standard.

The suppliers we use to print our T-Shirts use DTG (Direct-To-Garment) printers with ink that’s OEKO-TEX certified, which means they contain no chemicals which negatively impact or harm the environment. The inks are water-based and because of DTG printing there is less waste than other garment printing methods. They also donate any garments that don’t pass quality control to charity, which as well as helping the local community also reduces the amount of waste disposed of.

Charitable causes:

We believe business should exist to help the wider community, not just the shareholders. That is why we donate a percentage of profits to charity. What goes around comes around.

For our Animal Magic Range in adult sizes we donate a minimum of 10% of range profits to WWF. As the world’s leading conservation organization, WWF works in more than 100 countries. Today, human activities put more pressure on nature than ever before, but it’s also people who have the power to change this trajectory. Together, we can address the greatest threats to life on this planet and protect the natural resources that sustain and inspire us. See more at https://www.worldwildlife.org/

For our Animal Magic Range in childrens’ sizes we donate a minimum of 10% of range profits to Barnados. Barnados is the UKs largest children’s charity, founded in 1866 and today provides over 1,000 different services to support children in need. See more at https://www.barnardos.org.uk/

For our LGBT+ Rainbow Range we donate a minimum of 10% of range profits to the Sport Allies charity. Sport Allies was formed in 2014, growing out of the success of Warwick Rowers, a calendar launched to raise funds for the rowing programme at the University of Warwick. Featuring predominantly heterosexual male athletes and produced by an LGBT photographer and film-maker, the calendar project has won an international following as an exemplary gay/straight alliance and as a “straight allies” project that champions greater LGBT inclusion in sport. Their Mission is to promote sport, and especially team sport, as an inclusive and supportive route to personal growth for everyone. See more at sportallies.org

For our Slogans Range we donate a minimum of 10% of range profits to Amnesty International charity. Amnesty International work to protect people wherever justice, freedom, truth and dignity are denied. As a global movement of over seven million people, Amnesty International is the world’s largest grassroots human rights organisation. They investigate and expose abuses, educate and mobilise the public, and help transform societies to create a safer, more just world. They have received the Nobel Peace Prize for this life-saving work. See more at https://www.amnesty.org.uk/